Education and advocacy initiatives are currently one of the Associations three key strategic activities. Specifically, the Association is focused on the achievement of the following goals:

• Advocate the environmental and performance benefits of CCPs associated with current uses in cement and concrete via strategic collaboration within appropriate public and private institutions and/or forums
• Identify and engage with relevant government agencies and industry associations that can support the utilisation of CCPs

In striving towards these goals, the Association has undertaken – and continues to undertake – various programs, consultations and initiatives centred on the development of the core objectives.